Business Facebook Advertising Campaign Structure For Beginners

In this article, we are going to learn about the Facebook Campaign structure. This is very important guide for the beginner’s of Facebook advertising.

Basically, Facebook Campaign is structured into three levels.

•         Campaign
•         Adsets or Advert Sets
•         Ads  or  Adverts

Campaign:

For creating a campaign, we need to choose its desired objective which determines the ad structure and ad delivery. There are different objectives are available in business Facebook advertising, we need to pick up the right one which help the client to deliver their services or products to the right people. A Campaign can contain one or more advert sets for targeting different level of audiences.

Adsets:

Adset is also called as Advert set. It contains one or more adverts or ads. You need to define your targeting about the audiences, budget, bidding, placements and more things at adset level only.

Ads:

You can upload the newly designed creative, which you can post on your Facebook page and suitcase your products or services to your targeted audience to get reach and leads. You can give links, creatives (images, content), CTA at ad_level.

Note: The objective of your Campaign will desire your type of Post (Ad) and Advert set .

We will see in detail about the Campaign objectives and Adset_level targeting in next post!!