Business Facebook Advertising Campaign Structure For Beginners

In this article, we are going to learn about the Facebook Campaign structure. This is very important guide for the beginner’s of Facebook advertising.

Basically, Facebook Campaign is structured into three levels.

•         Campaign
•         Adsets or Advert Sets
•         Ads  or  Adverts

Campaign:

For creating a campaign, we need to choose its desired objective which determines the ad structure and ad delivery. There are different objectives are available in business Facebook advertising, we need to pick up the right one which help the client to deliver their services or products to the right people. A Campaign can contain one or more advert sets for targeting different level of audiences.

Adsets:

Adset is also called as Advert set. It contains one or more adverts or ads. You need to define your targeting about the audiences, budget, bidding, placements and more things at adset level only.

Ads:

You can upload the newly designed creative, which you can post on your Facebook page and suitcase your products or services to your targeted audience to get reach and leads. You can give links, creatives (images, content), CTA at ad_level.

Note: The objective of your Campaign will desire your type of Post (Ad) and Advert set .

We will see in detail about the Campaign objectives and Adset_level targeting in next post!!

Best Practices of Facebook Advertising for Beginners

Facebook advertising is a successful practice, where you can convert your reach, audience into leads/sales. In a clear term, Facebook is one among the best social media platforms where the business people can promote their products, reach their right audience and turn them into their own customers by spending some reasonable budget on Facebook.

Where you can see your Ads?

The promoted ads in Facebook will reach the audiences, to the people who you are targeting. Also, it displays or appears in your targeted audience’s Facebook Desktop News feed, Right column and Mobile devices.

 3 Best Practices of Facebook Advertising:

• Determining the Objective·        
• Specific Audience Targeting
• Ad Rotation or Refreshing the ads

Determining the objective:

Before going to start the campaign for advertising on Facebook , the main thing you need to determine the objective of the campaign which guides you to reach the right audience.  You need to be very clear about the aim / target of your audience to creating the campaign, whether to increase the brand awareness ( or) to increase the reach ( or ) to create local awareness ( or)  to getting leads etc.,

There are different campaign objectives are there, that guide you to deliver the ads to the specific targeted audience. So, Determining the campaign objective is very much important than determining the budget for the campaign.

We will see the Facebook campaign objectives in detail in future posts. LoL!!

Specific Audience Target:

Most of us aware about the factor: “billion of active users are there in Facebook a day”.  So, the audience size in Facebook is pretty much high. Usually we can target the audience based on major factors like Location, Age and Gender. Apart from that, we need to narrow the audience based on the option of “Detailed Targeting” in order to reach out the correct audience by spending quality budget.

We will learn about the Facebook Targeting in detail in future posts.

Ad Rotation:

In order to avoid the ad fatigue, we need to refresh the current ad with new one which always keeps the audience about your active presence and not to bore them easily. Based on Facebook advertising factors like CPC, CTR, Ad score will improve if we have open up with the ad rotation strategy.

Also, the interest part is it will improve the social engagements of the ad posts in good manner.

Top Digital Marketing Techniques for the Year of 2017

There are so many different techniques in the field Digital Marketing. Likewise, we need to know about the top rated techniques which are performing well in the current digital world. Let us check it out in the given statistics for the year of 2017!

Social Media Marketing:

Interesting part based on the above statistics is, Social Media Marketing is also top fourth best digital marketing techniques that we need to monitor and implement to our businesses.

Social media is growing instantly, nearly 2.5 billion users are using social media sites. Here, Google, LinkedIn and Facebook advertising took special part for business and professional people to reach out their customers in a great manner.