Tips to Setup Facebook Business Manager Advertising for Beginners!

In this post, we are going to learn how to setup and become a business manager in Facebook, to promote the business services and products for beginners.

If you want to create a Facebook business accounts, then you should have business manager account in Facebook. For that, you need to have a separate Facebook account and separate Facebook page for the business which you would like to promote under paid Facebook advertising!

Steps to Setup Facebook Business Manager for beginners:

1.      You need to login your Facebook account by providing your login details ( Email or Phone and  Password) in the following link : https://www.facebook.com

2.      In an another tab, open the link as : https://business.facebook.com , you will be logged in by default by using your Facebook Account.

Refer the screen-shot below:

3.      Click, Create Account button to create your business manager account. It will ask you to provide the name of your business (Note: It doesn't allow you to provide any special characters)

4.      Once you have provided the names, then click continue -> Provide Your Name and Your Business email id, then click Finish!

5.      Now, you have successfully setup your business under Facebook business manager. Here, is the link you will get: https://business.facebook.com/home/accounts?business_id=xxxxxxxxxxxxxxx .

Refer screen-shot:

6.      It will create your overall business manager dashboard with the business id, where you can create multiple accounts and pages to promote the sponsored Facebook ads.

Note: By, Default the Role: Admin is credits to the person, who have setup the Facebook Business manager setting. You can add the people as Business Manager admin, Business Manager employee to access your Facebook business accounts.

Business Facebook Advertising Campaign Structure For Beginners

In this article, we are going to learn about the Facebook Campaign structure. This is very important guide for the beginner’s of Facebook advertising.

Basically, Facebook Campaign is structured into three levels.

•         Campaign
•         Adsets or Advert Sets
•         Ads  or  Adverts

Campaign:

For creating a campaign, we need to choose its desired objective which determines the ad structure and ad delivery. There are different objectives are available in business Facebook advertising, we need to pick up the right one which help the client to deliver their services or products to the right people. A Campaign can contain one or more advert sets for targeting different level of audiences.

Adsets:

Adset is also called as Advert set. It contains one or more adverts or ads. You need to define your targeting about the audiences, budget, bidding, placements and more things at adset level only.

Ads:

You can upload the newly designed creative, which you can post on your Facebook page and suitcase your products or services to your targeted audience to get reach and leads. You can give links, creatives (images, content), CTA at ad_level.

Note: The objective of your Campaign will desire your type of Post (Ad) and Advert set .

We will see in detail about the Campaign objectives and Adset_level targeting in next post!!

Best Practices of Facebook Advertising for Beginners

Facebook advertising is a successful practice, where you can convert your reach, audience into leads/sales. In a clear term, Facebook is one among the best social media platforms where the business people can promote their products, reach their right audience and turn them into their own customers by spending some reasonable budget on Facebook.

Where you can see your Ads?

The promoted ads in Facebook will reach the audiences, to the people who you are targeting. Also, it displays or appears in your targeted audience’s Facebook Desktop News feed, Right column and Mobile devices.

 3 Best Practices of Facebook Advertising:

• Determining the Objective·        
• Specific Audience Targeting
• Ad Rotation or Refreshing the ads

Determining the objective:

Before going to start the campaign for advertising on Facebook , the main thing you need to determine the objective of the campaign which guides you to reach the right audience.  You need to be very clear about the aim / target of your audience to creating the campaign, whether to increase the brand awareness ( or) to increase the reach ( or ) to create local awareness ( or)  to getting leads etc.,

There are different campaign objectives are there, that guide you to deliver the ads to the specific targeted audience. So, Determining the campaign objective is very much important than determining the budget for the campaign.

We will see the Facebook campaign objectives in detail in future posts. LoL!!

Specific Audience Target:

Most of us aware about the factor: “billion of active users are there in Facebook a day”.  So, the audience size in Facebook is pretty much high. Usually we can target the audience based on major factors like Location, Age and Gender. Apart from that, we need to narrow the audience based on the option of “Detailed Targeting” in order to reach out the correct audience by spending quality budget.

We will learn about the Facebook Targeting in detail in future posts.

Ad Rotation:

In order to avoid the ad fatigue, we need to refresh the current ad with new one which always keeps the audience about your active presence and not to bore them easily. Based on Facebook advertising factors like CPC, CTR, Ad score will improve if we have open up with the ad rotation strategy.

Also, the interest part is it will improve the social engagements of the ad posts in good manner.

Top Digital Marketing Techniques for the Year of 2017

There are so many different techniques in the field Digital Marketing. Likewise, we need to know about the top rated techniques which are performing well in the current digital world. Let us check it out in the given statistics for the year of 2017!

Social Media Marketing:

Interesting part based on the above statistics is, Social Media Marketing is also top fourth best digital marketing techniques that we need to monitor and implement to our businesses.

Social media is growing instantly, nearly 2.5 billion users are using social media sites. Here, Google, LinkedIn and Facebook advertising took special part for business and professional people to reach out their customers in a great manner.

Introduction of Facebook Advertising for Beginners

Facebook is one of the best and valuable choices of social media platform for promoting the business services and products. At the same time, it is the awesome place where you can target and reach huge number of audiences through effective advertising in short period.

Those who are interested to learn about the Facebook advertising, it is the best place to know about the Facebook advertising for beginners. Let us know about, what are the mandatory things that you need to look before starting the Facebook advertising:

Gather detail knowledge about the Services and Products to promote:

Initially, you need to know about the detail knowledge of what are the services and products that you are planned to promote in Facebook.

You need to pick out the best offers or deals of the products and services at the right time of period to suitcase them in front of audience. More details on Facebook advertising guide.

Business Friendly - Facebook Page:

The first step you need to do it, having or creating a professional as well as a business friendly Facebook page. A professional Facebook page should contain on the following mandatory fields:

•          Professional Cover photo and Profile picture
•          Catchy CTA as Button
•          Detailed information About the company’s services and products.
•          Clear Contact details
•          Need to be active by engaging with post about the current trends.
•          Enhance the Fans circle
•          Being communicated with the followers
•          Avoiding negative feedback and comments

Reaching Audience:

If you have setup the professional Facebook business page with all the above mandatory details, then you can ready for posting and to reach and bring the new audiences to the business page. There are two different ways to target and reach the audience either organic or through paid campaigns.

Organic:

You can reach the audience in organic way means, they you need to update the posts with high quality content with relevant hash tags and quality images which describes about the product or service regularly. It is the way of keep engaging your facebook page in very useful manner.

If you have created new facebook business page, initially you need to build real number of followers. Also, as the first step you can “invite” your circle to like the page as a first step to bring the fans to your page. It will took some period of days to have a huge growth of audience reach.

Paid Ads:

Facebook sponsored ads are paid ads. The best part of facebook paid ads is reaching out more and more number of audiences in a short period.  You can target the right people based on various factors and will suitcase your products or services very easily. It will drive more engagement for the post as well as the facebook page.

Let us know about the Facebook paid ads in very detail manner on upcoming articles.

Importance of Facebook Advertising

Currently, we are living in the digitalized world. Most of us love to spend their valid time in various social networking sites.  They are updating themselves about the current trends and issues which are happening in the world mostly through social media. Also, it become the best advertising (especially Facebook advertising) place to market the products using various strategies.

We need to make use of the social media sites in very useful manner.  Based on the recent research, check out the top social media sites which have placed top places:

•         Facebook
•          YouTube
•          Reddit
•          Twitter
•          Pinterest
•          Instagram
•          Tumbler
•          LinkedIn
•          Yahoo Answers
•          Yelp

Facebook – The King of Social Networking Site

Facebook has become the most preferable social media platform for most of the marketing persons. 

Facebook advertising is the best practice to promote and share the things for various fields like Small and Large Business, Publishers, Communities, Social services, Non-Profit organization, Fund raising, Fashion etc. There are so many Facebook advertising guidelines are there, which we need to look on it.

Major Reasons for the success of Facebook advertising:

Based on the latest research, people spending, 28 percentage of their time in Facebook every single day per month. It is the great place for the business people to market their product and services to enhance their social presence and to improve their online sales.

Targeting is incredible:

Business people can target more and more audience using effective Facebook ads based on the major factors given below:

•          Location
•          Age
•          Gender
•          Devices
•          Connections
•          Interest

Grab Mobile Device users:

Mark Zuckerberg had announced that nearly 1 billion users are loggedin Facebook in a single day. The interesting part is, half of the billion users are mobile-users. Nowadays, none of the people were living without mobile devices.

Great pool of customers is roaming in Facebook platform, so business people should suitcase their services and product by using effective Facebookadvertising tips.

Likewise, social media is the most engaging networking sites which took very less time to share and spread the news about the trends and products through various devices like Computer, Mobile etc..,

Let us use the opportunities and know the importance of Facebook ads to get the best return on investment.